10 Simple Steps to Rank Higher on Google for Norwich Tradesmen
10 Simple Steps to Rank Higher on Google for Norwich Tradesmen If you’re a tradesman in Norwich struggling to appear on the first page of Google, you’re not alone. Many electricians, plumbers, builders, and other skilled professionals find it challenging to compete online. The good news? Ranking higher doesn’t require a marketing degree or a massive budget.
Follow these 10 simple steps, and you’ll see your website climbing the search results.
1. Optimise Your Meta Title and Description Your meta title and description are the first things potential customers see in Google search results. They need to be compelling and include your location and trade.
Meta Title Example: ”Expert Electrician Norwich | 24/7 Emergency Service | Free Quotes”
Meta Description Example:” Looking for a reliable electrician in Norwich? We offer fast, professional electrical services across Norfolk. NICEIC approved with over 15 years’ experience. Call for a free quote today.”
Keep your meta title under 60 characters and your description under 155 characters. Include your trade, location (Norwich), and a call to action.
2. Add Schema Markup to Your Website Schema markup is code that helps Google understand your business better. It displays rich information in search results, such as your star rating, opening hours, and contact details.
Essential Schema Types for Tradesmen:
- Local Business schema
- Service schema
- Review schema
- FAQ Page schema
When properly implemented, schema can make your listing stand out with star ratings and additional information, increasing click-through rates by up to 30%. Most modern websites can add schema through plugins or your web developer can implement it manually.
3. Claim and Optimise Your Google Business Profile Your Google Business Profile (formerly Google My Business) is crucial for local search visibility. Many Norwich tradesmen appear in the local map pack simply by optimising this free tool.
Key Actions:
- Verify your business address
- Add accurate opening hours
- Upload high-quality photos of your work
- Select the correct business categories
- Add services you offer
- Respond to all reviews promptly
4. Build Location-Specific Landing Pages Create dedicated pages for each area you serve in Norfolk. Don’t just duplicate content; make each page unique with local references.
Example Structure:
- Plumber in Wymondham
- Plumber in Diss
- Plumber in Thorpe St Andrew
5. Get High-Quality Backlinks Backlinks are links from other websites to yours. Google sees them as votes of confidence. For Norwich tradesmen, focus on local, relevant backlinks
Where to Get Quality Backlinks:
9. Optimise Your NAP Consistency NAP stands for Name, Address, and Phone number. These must be identical everywhere online.
- Local business directories (Trusted Trader Checkatrade)
- Norwich Chamber of Commerce
- Local news websites (Norfolk coverage of projects)
- Suppliers’ websites
- Trade association memberships
- Local community websites
6. Collect and Display Customer Reviews Reviews are gold for tradesmen. They build trust and significantly impact your local search rankings.
Review Strategy:
- Ask satisfied customers for Google reviews
- Respond to every review (positive and negative)
- Display reviews on your website
- Aim for at least 20+ reviews to build credibility Don’t be tempted to buy fake reviews.
7. Create SEO-Optimised Content Regular blog posts and project showcases help you rank for more keywords and demonstrate your expertise.
Content Ideas for Tradesmen:
- How to Choose a Reliable Electrician in Norwich
- 5 Signs You Need Emergency Plumbing Services
- What Does a Full Rewire Cost in Norfolk?
- Case studies of recent projects
Over 60% of trade searches happen on mobile devices. If your website doesn’t work properly on phones, you’re losing customers and rankings.
Mobile Essentials:
- Fast loading speed (under 3 seconds)
- Easy-to-click phone numbers
- Simple navigation
- Readable text without zooming
- Contact forms that work on mobile
Test your site on multiple devices. Google prioritises mobile-friendly websites in search results.
9. Optimise Your NAP Consistency NAP stands for Name, Address, and Phone number. These must be identical everywhere online.
Where to Check:
- Your website footer
- Google Business Profile
- Social media profiles
- Business directories
- Trade association listings
10. Use Heading Tags Properly Heading tags (H1, H2, H3) structure your content and help Google understand what each page is about.
Best Practices:
- One H1 per page (your main heading)
- Include your primary keyword in the H1
- Use H2s for main sections
- Use H3s for subsections
- Make headings descriptive and useful
- H1: “Emergency Electrician Norwich – 24/7 Call Out Service”
- H2: “Why Choose Our Norwich Electrical Services?”
- H2: “Our Electrical Services Across Norfolk”
- H3: “Domestic Electrical Work”
- H3: “Commercial Electrical Services
Ranking higher on Google isn’t about tricks or shortcuts. It’s about making your website genuinely useful for customers and easy for Google to understand. Start with these 10 steps, and you’ll see steady improvement over 3-6 months. Most Norwich tradesmen we work with achieve first or second-page rankings within this timeframe by following these strategies consistently.
Need Help with Your SEO?
At Designtec, we’ve helped hundreds of Norfolk tradesmen rank higher on Google and win more local business. We offer free consultations to review your current website and identify quick wins for better rankings.
With over 24 years’ experience and 258 five-star reviews, we understand exactly what Norwich tradesmen need to succeed online.
Get in touch today for a no-obligation chat about your SEO. Call us on 01603 952 811 or visit www.designtec.co.uk
