Why Blogging is Good for SEO
Search engines are the primary source of traffic for most websites, andit’s well-known that the higher your search rank (i.e. how close you areto the top of the results page), the more traffic you will receive.There are many ways to improve your rank, but one of the most effective(and popular) is blogging. The word “blog” is a portmanteau of“web” and “log”, and refers to any website where one or more usersregularly publish new content. Blogging has become the predominant formof publishing on the Internet, and we highly recommend that ourcustomers join in.
Here are a few reasons why.
Search Engines Rely on ContentSearchengines are very smart, but ultimately they are just computer programs.They cannot use intuition to divine the purpose of your website; theymust examine its content for keywords. Blogging is a great way to betterexpose your keywords without resorting to undesirable techniques likehidden text and spam.
Fresh Content is Better than Stale ContentNobodywants to read information which is out of date, so search engines oftenrank websites which have been recently updated above those which havenot, and will more regularly revisit websites which are frequentlyupdated than those which are not.
Liking is the New LinkingModernsearch engines personalize search results, meaning that a website whichhas been recommended by a friend will always be ranked above one whichhas not. Nobody is going to “Like” your boring Terms and Conditionspage, but people share blog posts which they find interesting or usefulall the time.
...But Linking is Still ImportantGooglepioneered the idea of counting the incoming links to a website toestimate its importance, and every other major search engines hasfollowed suit. By regularly publishing interesting or useful content,you are increasing the chance of other websites linking to yours.Whether or not this content directly increases sales is not important;it does so indirectly by raising your search rank.Hopefully this has been a useful overview of why you might consider blogging to raise your search rank.
To get started by adding a blog to your website, Contact Neil at Designtec.
