Optimising For Voice Search
September Newsletter #2
With advancing technology, individuals can now perform much more specific searches by using a voice assistant such as Siri, Google Home, Cortana or Alexa. In fact, voice searches are becoming increasingly popular.
For help and support with this, give us a call on 01603 952 811.
How Voice Search Differs
Voice search is very different to optimising for a web search. Voice searches are conversational and optimisation for such requires more specificity. You need to think what phrases people are most likely to use when searching for a business like yours and incorporate those phrases into your copy accordingly.
The more specific you can be, the better your website will perform in a voice search. By including those common phrases in the heading tags, you can increase your chances of Google selecting your website to answer an individual’s question.
If you would like to learn more, please give Designtec a call on 01603 952811.
Increase Brand Awareness
In the last issue of our online newsletter, we outlined why it is important to have a professional website in the 21st century. Now, we are going to look at how you can use your website to increase brand awareness and generate sales…
Very quickly disengage a website with a professional and sleek design will attract visitors, but if the copy is disfluent, boring or offers a poor reflection of your products or services, visitors will very quickly disengage and seek out one of your competitors.
The last thing you want to do as a business is divert potential customers.
Nobody knows your business better than you do!
But the ability to write copy that is both engaging and rich in keywords does not come naturally to most. A professional copywriter has the skills and experience to convert hits into sales and can turn your website into one that doesn’t just attract, but performs.