Do Door to Door Leaflets Work
According to extensive research undertaken by the Data & Marketing Association, some 45% of homeowners keep hold of leaflets
If you are reviewing your business’ marketing strategy, you may be contemplating the effectiveness of door-to-door leaflet drops. ‘Do they work?’ is a question asked by many and the simple answer is ‘yes, they do’.
According to extensive research undertaken by the Data & Marketing Association, some 45% of homeowners keep hold of leaflets, either pinning them to a noticeboard or storing them in a kitchen drawer. However, how many of the 45% actually do something with that retained leaflet? The response rate appears to sit around the 1% mark which sounds low, but let’s put that into context.
It’s not only a number
If you are looking to send out a very small number of leaflets, say around 300-400 in total, then door to door marketing is unlikely to be an effective method to market your business, particularly if your goods or services are relatively low value. With each new campaign, you could expect to make 3-4 additional sales.
However, if you are running a large campaign and distribute 10,000 leaflets or more, you could expect to generate 100+ more sales opportunities. What’s more, that figure is likely to rise much higher as people love to talk and there’s a good chance that each new customer will share your leaflet with friends and family.
Design is everything
If you want new and existing customers to not only retain, but respond to your leaflet, design is everything. If your leaflet looks plain and boring with nothing to catch the eye, it will likely end up going straight in the dustbin.
However, if your leaflet uses the right colours with great imagery, persuasive sales copy and a carefully planned call to action, you can look forward to enjoying a decent return. Who knows, you may even convert some of the 55% who don’t usually hold onto leaflets, least of all act upon them!
