How often should I be blogging?
Are you Blogging?
Blogs can be a real asset to a website. As well as helping to inform your customers and keep them up to date on your latest news and events, blogs are great for Internet Marketing.
Google loves to see fresh content being uploaded on a regular basis and the links and keywords contained in your blog can help to tell the search engines what your site is all about.
What’s more, if your blog posts are informative and well written, there’s a good chance your customers will share them to social media, boosting brand awareness and further enhancing your SEO.
If you currently have a blog that could do with a little TLC, or if you’re putting your digital pen to paper for the first time, here’s a brief guide to how often you should blog to get the very best results for your business.
Uploading regular blogs to your site shows Google, and other search engines, that it’s being properly maintained and updated. As well as being good for SEO, regular posts show customers that your company is active online. This can make them more likely to contact your business and buy from your company.
Daily, weekly, monthly
The amount you post will depend on your resources and what you want to get out of your blog. If your website has high visitor numbers and you have staff skilled in writing, you could consider posting every day.
However, if you do opt for daily updates, it’s very important you keep your standards high. Content needs to be informed and useful and all copy needs to be thoroughly proofread before publication.
Weekly posts are generally more realistic for growing businesses.
Updating your blog every seven days gives you a little more time to come up with engaging titles, write your copy and fine tune your article. It also gives you the opportunity to promote your blogs on social media without overloading your customers.
If you don’t have the time to sit down and write a blog every week, a monthly update is an option.
Though a post every four weeks probably won’t have the same impact as a weekly blog update, it will still show your website is being maintained and give you the chance to increase the number of links and keywords in your site.
In order for the blogs on your site to boost SEO and inform your customers, they need to be well written and authoritative. If there’s no one inside your business who’s confident in writing, it could be worth investing in an outside writer to create content for you.
As long as you provide them with a detailed brief and style guide, this outside content should fit right in with your company image while helping your business to grow its online presence.