Need a website to generate you work?
A company website is a powerful marketing tool that can generate a significant sum of additional revenue for you and your business.
However, if your website is not performing and you are wondering what you can do to change that, then read on, as we are going to give you some tips on how you can drive more traffic to your site and increase sales potential.
Key Word Optimisation
Any high-performing website will be optimised with relevant key words to help search engines understand what your website is about. In some industries, broad term key words will result in a decent ranking position, but in large and competitive industries, additional steps should be taken to secure a better position in search engine listings.
Local Search Domination
When you combine business key words with local key words, you are giving your website greater strength to break through the local market. If you are unsure what we mean by combining key words, then allow us to explain.
Somebody searching for ‘Web Designers Norwich’ will not see your small business website if you have only used the key word ‘Web Designers’ on your website. However, if you have added a local key word to your business key word to form ‘Web Designers Norwich’ or ‘norwich web designers’, your website is much more likely to be seen.
Google My Business
Another important step you should take to improve your position in the local market is to add your business to Google My Business.
If you have a physical business address that customers can visit, you have the option to place your business on Google Maps which can significantly improve your online presence.
The final step we are going to cover in this article is online directories. Online directories enable you to create a business listing, often for free. This is a great tool for those looking to dominate the local market.
Be sure to optimise your listings with the appropriate key words so that Google and the like can easily find you.
Get In Touch
So, there you go. We have given you a few tips to help improve your website’s position within the local market so that your website actually performs and generates income.
If you are still unsure or would like a professional to take a look at your website, give Designtec a call today on 01603 952811.